Looking to drop a Halloween collection your customers will love? 

October sneaks up fast, and if you’re not planning your spooky-season drop now, you’re already falling behind.

For brands, seasonal merch is one of the easiest ways to boost sales while providing fans with something fresh to rep while they’re in full Halloween mode.

This is your chance to launch designs that feel limited, collectible, and totally on-brand, and we’ll show you how to make it happen with customizable apparel on Fourthwall.

Why Custom Halloween Apparel Is a Smart Bet (For Real Profits)

People drop serious cash on Halloween, and we're not just talking about candy and costumes.

The beginning of Fall has become a huge shopping season for people who want to rep cute Halloween fits and deck themselves out in seasonal pieces they can wear to parties, pumpkin patches, or around the office.

From cozy hoodies to playful socks, fans are looking for limited-edition items that feel festive but still fit into their everyday style, and that’s where custom Halloween merch becomes a perfect move for creators.

Here's why you should launch a Halloween collection right now:

The Spending Power Is Huge

Halloween spending is bigger than ever. In 2024, U.S. shoppers spent over $12.2 billion on the holiday, breaking records and proving the demand isn’t slowing down.

Apparel and costumes alone raked in billions, which shows fans are ready to splurge on festive fits they can show off all season long.

As a creator, even a small slice of that pie can turn into serious revenue.

Your Fans Are Shopping Early and Online

Here’s the thing. More than half of Halloween shoppers start buying in September or even earlier. 

That gives you a perfect window to launch your drop before the big rush hits.

And since your fans are discovering ideas on TikTok and Instagram and then heading straight online to buy, your Fourthwall store is already right where they’re looking.

So, launch early, promote often, and you’ll be right in their feed when they’re ready to shop.

Apparel Is Always in Style for Halloween

Costumes might be the tradition, but apparel is where creators can shine.

About 35% of people shopping for Halloween plan to grab apparel or costumes, and not everyone wants to go all out in a full costume for every event.

That’s where your tees, hoodies, and beanies come in.

Create pieces that are festive enough for the season but wearable long after October 31st.

It’s the kind of merch fans will actually reach for again and again.

Online Shopping = Big Opportunities

The days of only hitting up Spirit Halloween or Target are fading.

Nearly a third of Halloween purchases now happen online. That’s a huge win for creators since your audience is already used to shopping digitally.

The convenience of clicking “buy” on your limited-edition Halloween hoodie while scrolling on TikTok makes it easier than ever to capture those impulse buys, which means higher margins!

Bundles and Repeat Buys Add More Value

Halloween isn’t a one-item holiday; it’s an “and” holiday. 

People buy candy and decorations, costumes and accessories, which means you can bundle your merch for a bigger cart total.

Think hoodie + socks bundles, or beanie + t-shirt packs that make it easy for fans to grab a full look.

Plus, if your designs lean more “stylish spooky” than “one-night costume,” your merch has life beyond October, giving you sales that last past the season.

10 Halloween Apparel Items to Customize with Fourthwall 

1. T-Shirts

Halloween shirts are a must-have for any fall drop. They’re versatile, affordable, and give fans an easy way to tap into the season without going all out in costume.

You can play with bold orange-and-black designs, lighthearted graphics like pumpkins and ghosts, while using creepy retro typography to create fun slogans like "Creep It Real" and "Squad Ghouls." 

Fourthwall makes it easy to elevate your designs on premium picks like the AS Colour Premium Oversized Faded T-Shirt for that vintage edge or the Bella+Canvas Unisex Staple Eco T-Shirt if you want something soft and eco-friendly. 

Whether you add subtle spooky twists to your logo, experiment with glow-in-the-dark ink, or keep it sleek with minimalist graphics, Halloween tees are the perfect way to show off your brand’s creativity.

2. Hoodies

Comfy, cozy, and perfect for any late-night Halloween festivity, hoodies are the one product your fans will be sure to wear throughout the season.

Go bold with oversized graphics that take up space all over the front or back of your hoodie, or keep it subtle with embroidered sleeve details, small chest icons, or even glow-in-the-dark ink that comes alive at night.

Pair your artwork with premium picks like the AS Colour Premium Oversized Hoodie for that on-trend streetwear vibe, or the Lane Seven Premium Pullover for a soft, everyday staple your fans won’t want to take off.

3. Sweatshirts

When it comes to Halloween merch, sweatshirts are a no-brainer.

They’re comfy, versatile, and give you plenty of creative space to design something fans will actually want to live in all season.

On Fourthwall, we have plenty of premium options to play with, like the Bella+Canvas Unisex Oversized Heavyweight Sweatshirt for classic streetwear looks, or the Stanley/Stella Organic Crew Neck Sweatshirt if you're looking for something more sustainable. 

With sweatshirts, you can go bold all over with designs that stretch across the front, back, and sleeves, or keep it subtle with smaller embroidered accents that add just the right touch of Halloween without overwhelming the look.

4. Hats & Beanies

Hats are the kind of merch that sneak into everyday wear, which makes them perfect for Halloween drops that fans will actually grab for on the regular.

You can keep your designs subtle with small embroidered icons like bats, skulls, or crescent moons, or go big with bold lettering and playful pumpkin graphics across the front.

Our Yupoong Cuffed Beanie is ideal for that clean, timeless vibe, while the Otto Foam Trucker Hat gives you a bigger front panel to really go wild with your designs. 

Perfect for fall concerts, tailgates, weekend road trips, or casual days on campus, a Halloween hat gives your fans an easy way to rep the season while keeping your brand front and center.

5. Bottoms

Perfect for casual parties, pumpkin carving nights, or just lounging while binging scary movies, custom-designed bottoms are a cozy yet stylish way for fans to rep the Halloween spirit without sacrificing comfort.

With Fourthwall, you can create these looks on staples like the Lane Seven Fleece Joggers for a cozy fit or the Bella+Canvas Unisex Heavyweight Sweatpants for a streetwear vibe.

Have fun with all-over prints or get creative with custom patterns up and down the sides. For a more minimalistic look, consider embroidering a Halloween version of your logo on the back so they can be used for everyday wear. 

6. Tank Tops

It may be fall, but in some places, the heat is still going on strong. 

Tank tops work great on their own for parties or trick-or-treating in warmer climates, but they also layer perfectly under a flannel, denim jacket, or oversized hoodie for those chillier nights.

Design ideas can include bold skeleton ribcages, witchy moon phases, or even cheeky “Here for the Boos” slogans that make it a conversation starter.

With Fourthwall’s Cotton Heritage Premium Tank Top and the Bella+Canvas Jersey Tank, you’ve got high-quality options that keep your designs looking sharp while giving fans endless outfit possibilities.

7. Socks

Socks might not grab all the attention, but they’re one of those low-key merch items fans love to collect, especially when they’re decked out for Halloween.

With all-over print options like Fourthwall’s Premium Sustainable Crew Socks, you can go wild with repeating patterns of bats, candy corn, skeletons, or even creepy-cute designs like googly-eyed spiders and dripping slime textures. 

Affordable, versatile, and easy to bundle with tees or hoodies, Halloween socks make the perfect add-on item that gives your fans a fun way to rep the season from head to toe.

8. Shoes

Pair your socks with some festive kicks that are covered heel to toe in the Halloween spirit. 

Custom shoes give you a bigger canvas to play with, which means you can turn these products into a true Halloween art piece.

Get creative with bold all-over prints, spooky silhouettes, or subtle patterns like jack-o-lanterns, monsters, and cobwebs that cover the panels.

The High Top Canvas Shoes are perfect for making oversized, wraparound designs, while our Slip-On Canvas Shoes are ideal for clean, repeat patterns or minimalist accents.

No matter which style you choose, Halloween shoes are the kind of merch that instantly turn heads and let your fans wear the season from head to toe.

9. Kids' Shirts

Kids’ t-shirts are a Halloween best-seller because parents love snagging festive outfits that are easy, comfortable, and perfect for school events or trick-or-treating.

They’re especially popular for class parties, family pumpkin patch outings, and casual weekend wear throughout October.

Design ideas can go beyond the usual pumpkins and ghosts; think friendly monsters, candy-themed graphics, glow-in-the-dark stars, or even playful slogans like “Too Cute to Spook.”

With Fourthwall, you can create these looks on high-quality staples like the Rabbit Skins Toddler Jersey T-Shirt for little ones or the Gildan Youth Classic Tee for older kids, making it easy to drop designs the whole family will want.

10. Pajamas

Perfect for scary movie marathons, Halloween sleepovers, or lounging after a long night of trick-or-treating, custom pajamas make the season feel extra special for those who want to celebrate at home.

Design ideas can go beyond the usual pumpkins. Think candy-corn stripes, starry night skies with flying witches, or even haunted house silhouettes spread across the fabric.

Fourthwall's All-Over Print Long Sleeve Pajama Top and All-Over Print Pajama Pants give you the freedom to design full matching sets that are cozy, stylish, and 100% chic.

Marketing Ideas to Promote Your Halloween Apparel Line

Now that you’ve got your merch all ready to go, it’s time to make sure your fans see it. 

Designing your merch is one thing, but to truly make your Halloween collection a success, you need to roll up your sleeves and get creative with how you launch, promote, and build hype around it. 

From exclusive drops to social-first campaigns, here are five marketing ideas to help your collection stand out and sell fast:

1. Launch a Limited-Time “Spooky Season” Collection Page

Bundle all your Halloween shirts, hoodies, and tees into one dedicated section of your store so fans can easily shop the whole vibe. 

Emphasize that this is a limited-time drop, as the custom designs will return only next year. 

With Fourthwall, you can set up collection pages and custom banners to showcase your line in just a few clicks. 

2. Promote Directly Through Social Integrations

Take advantage of Fourthwall’s integrations with YouTube Merch Shelf, TikTok Shop, and Twitch Gifting integrations, but put your Halloween collection where your fans are already hanging out. 

Imagine a fan watching your live stream and snagging a funny Halloween shirt or a cozy hoodie while you’re in costume—that’s instant engagement!

Lean into hashtags like #HalloweenTees, #SpookyHalloween, or #BooCrew to make your designs discoverable to people outside your usual audience. 

Social integrations give you the chance to turn casual scrollers into instant customers.

3. Create Exclusive Designs for Your Members

If you’re using Fourthwall’s Membership tiers, remember to drop a special “members-only” design, like a cute Halloween ghost tee, limited-edition socks, or even a "Cheers Witches!" hoodie that only subscribers can grab. 

Fans love feeling like they’re part of an inner circle, and exclusive merch is one of the best ways to reward them. 

Promote it as a collector’s item that’s only available for one season. This not only boosts sign-ups but also drives urgency for those who don’t want to miss out.

4. Run a Countdown Sale to Trick-or-Treat Season

Build hype by running a countdown that ends right before October 31st. 

Use promo codes to offer timed deals, like 15% off during the first week of October or free shipping the week of Halloween. 

Promote the countdown on your store banner and across your socials with themed visuals (pumpkins, lanterns, and ghosts) to give it a classic Halloween look. 

The ticking clock drives FOMO, encouraging fans to buy before the party starts.

5. Send Newsletters to Your Audience

Email marketing remains one of the most effective ways to drive traffic and conversions, making Halloween the perfect opportunity to launch themed campaigns. 

Whether you’re using Klaviyo, beehiiv, or Mailchimp, send out a series of emails teasing your drop, showcasing your best Halloween tees and custom shirt ideas, and offering discount codes to your most loyal fans. 

Make your subject lines fun and clickable. Think “Something Spooky Just Dropped 👻” or “Trick-or-Treat Yourself to New Merch.” 

Pairing email with Fourthwall’s easy-to-set-up product pages makes it seamless for fans to click and buy right from their inbox.

6. Encourage User-Generated Content With a Hashtag Challenge

Turn your fans into your best marketers by asking them to post themselves in your Halloween t-shirts, hoodies, or socks at their favorite seasonal activities. 

Create a hashtag challenge like #CreepItRealWith[YourName] and repost their content to your store or socials. 

Fourthwall makes it easy to embed fan photos on your storefront, which instantly builds trust and shows your designs out in the real world. 

Remember, nothing sells merch faster than seeing someone else rocking it in full Halloween style.

Get Your Halloween-Themed Collection Ready Today!

With Fourthwall, it's easier than ever to launch your Halloween collection and give your fans merch they’ll be excited to wear all season long.

From custom tees and hoodies to cute socks, hats, and pajamas, you can design, promote, and sell without any upfront costs.

Start creating today and make this Halloween the one where your brand becomes part of everyone’s spooky season.

Frequently Asked Questions

When should I launch my custom Halloween apparel collection?

Most Halloween shoppers start buying in September, so launching your collection early gives fans plenty of time to order before parties, pumpkin patches, and trick-or-treating.

Dropping in late August or early September can maximize your sales potential. However, Halloween marketing really doesn't kick in until early to mid-September, which is the best time to launch and promote your collection. 

What designs sell best for Halloween tees and hoodies?

Playful graphics like skeletons, ghosts, bats, and pumpkins always perform well, but fans also love funny Halloween slogans, glow-in-the-dark prints, and subtle designs they can wear beyond October.

The key is balancing festive and wearable, so your designs feel on-theme for Halloween while still being stylish enough to stay in rotation long after the holiday ends.

How do I price custom Halloween shirts and merch for profit?

Pricing depends on your base garment and design method, but most creators set Halloween t-shirts between $25–$35 and hoodies between $45–$65.

Bundling products like tees + socks or hoodies + hats can increase order value without raising prices too high.